Marketing Calculators

ROAS, ROI, and ROMI Calculator

Measure whether your ads pay off: enter spend, revenue, and margin to get ROAS, ROMI, profit after ad spend, and the break-even ROAS.

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ROASrevenue ÷ costs
CRRcosts ÷ revenue
gross profit, $revenue × margin
profit after ad spend, $profit − costs
ROMI(profit − costs) ÷ costs
Break-even ROAS100 ÷ margin

ROMI is based on gross profit: advertising pays off when ROAS is above break-even ROAS (for example, at a 35% margin you need a ROAS of at least 2.86×). ROI means the same as ROMI when advertising is the only cost included.

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