Calculate customer acquisition cost, margin-based lifetime value, and the key LTV:CAC ratio — with a payback verdict and the time it takes to recover your costs.
Runs in your browser — data is not sent to a serverLTV = average order value × purchases per month × margin × customer lifetime. LTV:CAC benchmarks — below 1: acquisition loses money; around 1–3: borderline; 3 and above: healthy economics. CAC payback is how many months of per-customer margin it takes to recoup the cost of acquiring them.
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