Service · Media Analytics

Media Monitoring

We track mentions of your brand, company, executives, and competitors across online media and news aggregators. Every new article is captured with sentiment and outlet reach. Alerts arrive in real time, exports run on schedule. Delivered the way your team works: email, file, API, or web interface.

100,000+ online outlets covered source list from Google News data sample free
Media Monitoring
who it's for

Who needs media monitoring

A media story can move reputation, sales, and share price. You want to hear about it first, not from your customers.

PR and communications

Press offices and PR teams see every story about the company and its leadership: with sentiment and reach, no manual searching.

Marketing and brand teams

The media field around your brand and competitors: every mention and news story in a single stream.

Analysts and researchers

A stream of mentions by industry and topic. Raw data for reports, research, and models.

Executives and IR

Critical coverage of your company, deals, and market: firsthand, not from someone's retelling.

Legal and compliance

Tracking negative coverage, fake news, and mentions tied to disputes and regulatory matters.

Agencies

Turnkey monitoring for your clients: a clean stream of mentions that's easy to pass along.

engagement models

Media monitoring formats

Three formats to fit the task: standard monitoring, extended coverage, or a custom solution. We price the project based on your queries, sources, and frequency, and send the quote before work starts.

Monitoring
Base

A stream of mentions for your queries: alerts, exports, and publication history.

  • Brands, people, competitors, topics
  • Scheduled alerts and exports
  • Sentiment and outlet reach
  • Delivery: email, file, feed, or API
Custom solution
Custom

Turnkey media data as a service: API access, DaaS, or a ready-made dashboard, dozens of sources, and an SLA.

  • API access, DaaS, or dashboard
  • Dozens to hundreds of sources
  • SLA for timelines and quality
  • Integration with your systems
transparent pricing

How pricing works

How much does media monitoring cost? The final price is built from a few clear factors, from the number of sources to update frequency. We send a quote and a data sample before any work starts.

Number of sources
How many online outlets, aggregators, and publications need to be covered.
Data volume
The number of queries, mentions, and fields in the export.
Update frequency
A daily export or real-time monitoring: the more frequent, the higher the load.
Source complexity
Dynamic pages, paywalls, and anti-bot protection on publisher sites.
Delivery format
Email, file, continuously updated feed, API, or web interface.
Extra processing
Sentiment, topics, people, and reprint grouping tailored to your analytics.

Priced for your project

Send us the brands, people, or topics you want tracked, and we'll come back with a cost estimate, timeline, and a sample export within one business day.

projects from $150

What media monitoring is

Media monitoring, also called press monitoring, is the tracking of articles in online publications and news aggregators against defined queries. A query can be a brand, a company, a person, a product, or an industry topic. The system crawls the sources, finds new material containing mentions, and gathers it into a single stream.

What is media monitoring in plain terms? You define what to watch, and the service brings you every fresh article on the subject. Everything written about your brand lands in one place. Manually searching publisher websites is no longer necessary.

What you get with every mention:

  • the outlet, a link to the article, and the date;
  • the headline and the context of the mention;
  • sentiment: positive, negative, or neutral;
  • outlet traffic and an estimate of reach;
  • the original source, with syndicated reprints grouped;
  • competitor mentions in the same stream, on request.

How media monitoring systems work

Monitoring systems share a common blueprint. Here is how our service is built:

  • the source list comes from Google News: more than 100,000 online media outlets and publications;
  • for rapid monitoring, key outlets are checked every few minutes;
  • mentions are matched against your queries: brands, people, products, topics;
  • processing removes the noise: false matches, ads, and duplicate reprints;
  • every mention is tagged with sentiment and estimated reach.

The difference from off-the-shelf tools is the custom setup. We configure the sources, filters, and tagging rules, not your team. Everything runs on our side: there is nothing to install. On request, we add publishers' public Telegram channels. We collect no personal user data: editorial content only.

The main types of monitoring

Monitoring means watching sources regularly and recording what changes: a way to learn the news immediately rather than on a chance visit. The types differ by what is being watched:

  • media and press monitoring: articles in online publications, this page;
  • social media monitoring: user posts and messages;
  • review monitoring: marketplaces, maps, and review sites;
  • search rankings monitoring: your site's positions by keyword;
  • monitoring competitor prices and assortment in retail;
  • ad monitoring: creatives and placements;
  • monitoring changes on websites and in data.

This page covers the first type. We set up the adjacent tracks as well: just say what you need in your request. Press and social media in a single stream, for example, give you the complete picture of your information field.

Media monitoring vs. social listening: the difference

News media and social media live by different rules. Online publications produce editorial material: news, articles, interviews. On social networks, users create the content, and there are orders of magnitude more messages. Social media monitoring is built differently: different sources, different volumes.

A note on scope. This page covers online media and news aggregators. Posts, comments, and social media mentions are tracked by brand monitoring. For full media coverage, pair the two services: press and social arrive in a single stream.

What a media analyst does

A media analyst is the specialist who turns a stream of mentions into conclusions for decision-making. They watch the company's information field, measure momentum and share of voice, and unpack news stories. They also evaluate communication effectiveness and prepare reports for leadership.

An important note: we do not produce reports or analysis. This service delivers raw data an analyst can work with comfortably:

  • a stream of mentions free of noise and duplicates;
  • tagged fields: sentiment, reach, categories;
  • mention history for past periods;
  • exports to CSV, Excel, JSON, or via API.

Conclusions, breakdowns, and presentations stay with your team. Our job is to make sure the analyst works with clean data instead of collecting it by hand.

Media monitoring for press offices and PR

Press offices and PR teams use monitoring every day as a working tool. The morning's fresh mentions set the agenda. Alerts catch negative coverage before it spreads through reprints. The publication stream shows how a story performed.

Typical scenarios for PR professionals:

  • tracking coverage and story pickup after a press release;
  • early detection of negative coverage, fake news, and planted stories;
  • analyzing competitors' media field: who gets covered, where, and how often;
  • finding the outlets and journalists who write about your industry;
  • measuring communication effectiveness for leadership.

We cover adjacent press-office tasks too. Editorial contacts for press release distribution come from the media database. Employer brand mentions in employee reviews are tracked by company reviews monitoring.

We have been collecting data for PR, marketing, and analytics since 2015: more than a decade of experience. If you need social media, reviews, or a news stream alongside the press, note it in your request. The fastest way to evaluate the service is a free data sample for your brand. We reply within one business day.

why us

Why clients trust us with media monitoring

We've been collecting data for analytics since 2015. Monitoring is only valuable when it carries no noise and nothing important gets lost.

01
No noise

We filter out false matches, ads, and coincidental hits. Only relevant articles make the export.

02
Reprint grouping

One story isn't counted ten times: duplicates are merged, with the original source flagged.

03
Sentiment and reach

Every mention is tagged: positive or negative, outlet traffic, estimated reach.

04
Flexible coverage

From national media to city news portals across the US, UK, and other markets. We add sources to fit your task.

05
Flexible formats

Email, file, feed, API, or web interface: whatever works for your team.

06
Transparency

Quote and data sample before work starts, a service agreement, and clear pricing with no hidden fees.

how we work

How we launch media monitoring: step by step

A transparent process: we scope the task and send a data sample before work starts. No hidden fees or surprises.

step 1

Request

You send the brands, people, or topics and your coverage preferences. A short description is enough.

step 2

Test and quote

A trial run of your queries across Google News outlets. A volume estimate and a free data sample.

step 3

Setup

We configure sources, noise filters, sentiment, and the delivery format.

step 4

Mention stream

Alerts and exports arrive on schedule. We keep watch over completeness and quality.

deliverables

What you get

The output is a clean stream of mentions with sentiment and reach. Not a pile of links, but data that's ready to work with.

Scheduled exports

New articles with sentiment and reach: by email or as a file, on schedule.

Instant alerts

Major stories and spikes in negativity reach you right away, not at the end of the week.

API access

The mention stream flows straight into your dashboards and analytics systems.

Web interface

A workspace for online monitoring: a mention feed, filters, search, and export.

Archive and history

Exports of mentions from past periods: CSV, Excel, or JSON to fit your analytics.

Maintenance and guarantee

We track coverage completeness, add sources, and tune queries as your needs evolve.

related services

What else we can offer

Media monitoring covers only part of the information field. We'll assemble and configure the adjacent tracks for your task.

FAQ

Frequently asked questions about media monitoring

Can't find the answer you need? Send a request: we'll reply within one business day.

Which media outlets do you track?

Online media: national and regional news sites, business and city publications, industry portals, and news aggregators. The source list comes from Google News: more than 100,000 online outlets. Missing sources are added on request within a few days. Publishers' public Telegram channels can be included as an add-on.

How much does media monitoring cost?

Projects start at $150. The final price depends on the number of sources, mention volume, update frequency, and the set of fields (see the factor breakdown above). We send an exact quote and a data sample free of charge before work starts.

How fast do alerts arrive?

Key sources are checked every few minutes. A major story usually lands in an alert within half an hour of publication. We set up rapid monitoring for critical topics: negative coverage, fake news, deals.

How accurate is the sentiment analysis?

Sentiment is scored by a model that weighs the context of each mention. Ambiguous cases are reviewed manually. Tagging rules are tuned to your industry and the specifics of your domain.

Can you export an archive of past mentions?

Yes. We collect a retrospective of articles from past periods: for your analytics, media field analysis, and model training. Depth depends on the archives of the publications themselves.

In what format do you deliver the data?

Email, file (CSV, Excel, JSON), a continuously updated feed, API access, or a web interface with a feed and filters. We match the format to your press office or communications team.

What exactly do you mean by media monitoring?

Tracking articles in online publications and news aggregators against your queries: brand, company, people, topics. We don't monitor print, TV, or radio separately, but their online editions are covered. Social networks are handled by brand monitoring.

Do you monitor social media and influencers?

Not within this service. Social media and influencer tracking is done by brand monitoring: user posts, comments, and messages. Clients often pair the two services: press and social arrive in a single stream.

Do we need our own media analyst?

For conclusions and reports, yes: we deliver raw data and don't replace an analyst. What we do is save them time. The stream arrives free of noise and duplicates, tagged with sentiment and reach, in a format that's easy to work with.

Do you track reviews of companies and products?

Those are adjacent services. Product reviews on marketplaces and maps are collected by review scraping and monitoring. Employee reviews of employers, for your HR brand, are tracked by company reviews monitoring.

get in touch

Need media monitoring? We'll send a data sample

Describe the brands, people, or topics you want tracked, and we'll take it from there. A project manager will come back with a quote and a data sample within one business day.

Emailorder@scraping.pro
LocationsGeorgia · Hong Kong

We reply within one business day.