Marketing Calculators

Email Campaign Metrics Calculator

Enter your send numbers — the calculator returns deliverability, open rate, CTR, CTOR, unsubscribe and complaint rates, and tells you which values count as healthy.

Runs in your browser — data is not sent to a server
Delivery ratenorm ≥ 97%
Bounce ratenorm ≤ 2%
Open rateof delivered
CTRof delivered
CTORclicks ÷ opens
Unsubscribenorm ≤ 0.5%
Spam rate0.1% threshold

Open rate is understated by pixel blocking (Apple Mail Privacy) — CTOR and clicks are more reliable. A spam rate above 0.1% is the alarm threshold at Gmail and Yandex: you risk landing in spam for your entire list.

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