Enter your budget, impressions, clicks, and conversions — the calculator instantly returns CTR, CPC, CPM, CR, and CPA, plus ROAS and cost-revenue ratio if you add revenue.
Runs in your browser — data is not sent to a serverCTR — ad click-through rate; CPC — cost per click; CPM — cost per 1,000 impressions; CR — click-to-lead conversion rate; CPA — cost per lead; ROAS — revenue per ruble of ad spend; CRR — the share of ad costs in revenue.
Ad payback: ROAS, ROMI, profit, and the break-even point.
A/B Test CalculatorStatistical significance of results and sample size for your experiment.
CAC and LTV CalculatorAcquisition cost, lifetime value, and the LTV:CAC ratio.
Email Metrics CalculatorDelivery, open rate, CTR, CTOR, and unsubscribes from your send stats.
We'll collect and tidy up website data: prices, products, contacts, reviews — in the format and at the frequency you need.