Marketing Calculators

Markup, Margin, and Discount Calculator

Work out markup and margin from cost and price, see how a discount affects your profit, and find the maximum discount that still keeps the sale profitable.

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Markup and margin
profit per sale, $
markup(price − cost) ÷ cost
margin(price − cost) ÷ price
Discount
15%
 
price with the discount, $
profit with the discount, $
margin with the discount
max. discount without a loss

Markup is calculated from cost and can exceed 100%; margin is calculated from price and is always below 100%. A discount eats profit faster than it seems: at a 40% margin, a 20% discount takes half your profit.

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