Trademark applications by residents — all countries

Trademark applications by residents — New Zealand

Trademark applications by residents in New Zealand in 2021 — 24,096 filings. Ranked 35 in the world out of 122. Since 2004, the indicator has risen by 84.9%.

2021 24,096 filings +6.5% vs 2020
World rank 35of 122
Period maximum 24,096 filings2021
Period minimum 12,758 filings2005

Trend over time

2004–2021 · applications, class count

Trademark applications by residents — New Zealand, 2004–202110,00015,00020,00025,00020042006200820102012201420162018202020212004: 13,030 filings2005: 12,758 filings2006: 15,390 filings2007: 16,034 filings2008: 14,445 filings2009: 13,936 filings2010: 14,051 filings2011: 14,665 filings2012: 15,876 filings2013: 14,436 filings2014: 15,650 filings2015: 15,769 filings2016: 16,577 filings2017: 17,099 filings2018: 17,806 filings2019: 18,081 filings2020: 22,625 filings2021: 24,096 filings
Change over the period: +11,066 (+84.93%) Average annual rate: 3.68 %

Comparison, 2021

How the value compares with the world and the groups this territory belongs to: New Zealand

New Zealand 24,096 filings
World 15.29M filings
Australia and New Zealand computed 121,307 filings
Trademark applications by residents — New Zealand, by year New Zealand All countries CSV XLSX
Year filings Change Change, %
2021 24,096 +1,471 +6.5%
2020 22,625 +4,544 +25.13%
2019 18,081 +275 +1.54%
2018 17,806 +707 +4.13%
2017 17,099 +522 +3.15%
2016 16,577 +808 +5.12%
2015 15,769 +119 +0.76%
2014 15,650 +1,214 +8.41%
2013 14,436 −1,440 −9.07%
2012 15,876 +1,211 +8.26%
2011 14,665 +614 +4.37%
2010 14,051 +115 +0.83%
2009 13,936 −509 −3.52%
2008 14,445 −1,589 −9.91%
2007 16,034 +644 +4.18%
2006 15,390 +2,632 +20.63%
2005 12,758 −272 −2.09%
2004 13,030

Australia and New Zealand, 2021

The same indicator for neighboring countries — with links to their pages

AU Australia 97,211 NZ New Zealand 24,096

About the indicator

Applications to register a trademark filed by residents of a country with its intellectual property office, counted by classes of goods and services. A trademark is a sign that distinguishes the goods of one enterprise from those of others, and unlike a patent it speaks not of an invention but of the market entry of a new product or brand. The series therefore behaves differently from the patent one: it responds to business activity quickly, grows along with the number of small enterprises and falls noticeably in crisis years.

Important: What is counted is not applications but the classes of goods within them: one application covering five classes counts as five. The class count is needed for comparability — some offices accept an application for a single class, others for several at once. The World Bank has withdrawn the “direct” series without the class count from publication.

Source: IP Statistics (WIPO), license CC BY 3.0 IGO.