Search term correlations for business intelligence

In the previous post I’ve shown the way to apply website traffic data (time series) in order to find any correlation with organic search queries from the Google database in time span. Here I want to show two more features of Google Correlate: (1) finding search terms that have a pattern of activity over time similar to the custom query and (2) finding query terms whose popularity over time matches any shape you draw. Those features provide some insights into search traffic optimization and might be a support tool for Google Webmaster Tools.

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Google Correlate for web traffic analysis

Both my partner and I were asking: what factors influence website traffic? How does one find any correlations in business intelligence related to organic searches? This post was born out of my attempt to join together both traffic data from the business blog (data source being Google Analytics) and real organic queries done in Google, in order to get some insight into which items my traffic correlates with, in specific how these items ( i.e. those which people are searching for) might have influenced website traffic.   more…

Ethical issues of using employee monitoring software

Monitoring SoftwareEmployee monitoring software has become commonplace. Many apps take monitor screenshots, capture keystrokes and mouse movements, monitor active applications and visited sites and, in extreme cases, can even take pictures using webcam. It seems to be fair to track what your employees do when they are being paid for their time. After all, if they exchange their time for money, it seems fair for the employer to know what they are paying for. So, why does it still feel morally inappropriate in some cases? more…

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